if you are not a math expert. Even if you have an aversion to math, donít put the book aside. Weíve tried to make all logical reasoning and
calculations as simple as possible - and understandable to everyone. We also wrote in such a way that the reader can skip the formulas without harming
their understanding of the general content.
Aside from formulas, we employ a wide range of the concepts and principles in quantum-economic analysis, as well as some traditional marketing terminology. For the convenience of those readers who are unfamiliar with any of these terms, we have placed two appendices containing comprehensive explanations at the end of the book. We have provided references to the corresponding sections of the appendices wherever these terms are used.
Essentially, reading and understanding the general propositions of this book does not require any special training in the fields of marketing, information technologies, or mathematics. We invite everyone who is interested in modern marketing to read this book, including both theoretical and practical marketing professionals, managers, mathematical modeling and quantitative-analysis specialists, as well as teachers and students of marketing, economics and econometrics, business administration (MBA), mathematics and its applications, and the natural sciences.